Comprehensive sports calendar and targeted advertising playbook for major sporting events, championships, and rivalry games across NFL, NBA, MLB, and College Sports
30+
Critical events
15
Peak engagement
365
Strategic coverage
20+
Playbook tactics
115M+
Super Bowl peak
Peak Football & Basketball Season
NFL mid-season peak performance
College basketball season begins
Holiday sports programming prep
Fantasy football playoff preparations
Priority planning events for maximum impact
The biggest single sporting event in the US with the highest advertising rates
64-team tournament begins with massive bracket engagement
Basketball championship series with global appeal
Baseball's championship series and Fall Classic
National championship game for college football
Football season begins with massive viewership return
College basketball's penultimate weekend in Phoenix
Three-day basketball celebration in San Francisco
Mid-summer classic at Globe Life Field in Texas
Three-day spectacle in Detroit with massive fan engagement
Major rivalry matchups with peak marketing opportunities
Fierce NFC East rivalry with national appeal
Dual creative campaigns in TX/PA markets, rivalry-themed promotions
Two of NFL's largest fan bases create massive regional interest
NFL's oldest rivalry dating back to 1921
Nostalgia marketing, 'oldest rivalry' themes, Wisconsin vs Illinois targeting
100+ years of history, deeply embedded in regional culture
Modern rivalry featuring superstar QBs (Mahomes vs Allen)
QB comparison campaigns, 'best rivalry right now' messaging
Frequent playoff battles have elevated this to premier status
The classic NBA rivalry - most storied franchises
Coast-to-coast campaigns, nostalgia marketing, championship history
Many Finals meetings, Magic vs Bird era, transcends regions
Crosstown rivalry for New York supremacy
'Choose your side' campaigns, borough-specific targeting, NYC pride themes
Recent star acquisitions have renewed this rivalry's prominence
West Coast showdown with superstar appeal
NorCal vs SoCal themes, tech vs entertainment culture
Curry vs LeBron matchups have defined modern NBA
Most famous rivalry in baseball
Northeast corridor campaigns, curse/championship themes, bar promotions
Over 100 years of history, Babe Ruth trade, 1978 playoff game
Classic West Coast rivalry dating to New York days
California split campaigns, 'Beat LA/SF' promotions
Brooklyn Dodgers vs NY Giants rivalry moved west in 1958
Biggest rivalry in the Midwest
Midwest family rivalry themes, cross-state targeting
Divides families across Illinois and Missouri
Most anticipated college game each season
State pride campaigns, 'The Game' branding, family rivalry themes
Often decides Big Ten title, transcends college sports
Played during State Fair of Texas
State fair themes, burnt orange vs crimson campaigns
Split stadium creates unique visual and atmosphere
Fierce in-state SEC rivalry
Alabama state-wide campaigns, SEC intensity themes
Home to legendary moments like 'Kick Six' in 2013
Most famous college basketball rivalry
Research Triangle campaigns, Coach K vs Dean Smith legacy
Historic 2022 Final Four meeting was most-watched semifinal in 5 years
Intrastate Kentucky rivalry
'House Divided' themes, statewide Kentucky campaigns
Many Kentucky businesses literally close for this game
April - October
October - June
September - February
Year Round
Choose a sport category above to view detailed event timeline and advertising opportunities
Detailed weekly game patterns, timing strategies, and marketing opportunities throughout each sport's regular season. Plan campaigns around consistent weekly rhythms and peak engagement periods.
272 total games (17 per team)
Sunday (1pm, 4pm ET), Monday Night, Thursday Night
Sunday Night Football (NBC), Monday Night Football (ESPN)
Welcome back football campaigns, fantasy tie-ins
Establish weekly viewing habits, local team focus
Holiday tie-ins, family viewing promotions
Intensity messaging, playoff preparation campaigns
Must-watch regular season games featuring historic rivalries, nationally televised matchups, and high-impact contests. Perfect for targeted advertising around specific games that matter most to fans.
Choose a sport above to view key regular season games and marquee matchups
Comprehensive strategies for geo-targeting, content timing, team-specific creative, and real-time marketing opportunities. Includes viewership data, ad format recommendations, and proven campaign examples.
Choose a sport above to view targeted advertising strategies and recommendations