Business Analytics

Deep dive into business fundamentals, customer acquisition costs, lifetime value, and renewal analytics

Fundamentals

Core metrics & KPIs

ARPU, LTV, conversion rates, and essential business metrics that drive growth

CAC & LTV

Acquisition economics

Customer acquisition costs, lifetime value analysis, and marketing channel performance

Renewals

Retention & growth

Renewal rates, churn analysis, and subscription lifecycle insights

Business Fundamentals

Core business metrics and key performance indicators

Business Fundamentals

Customer Acquisition Cost

$1.61

Per paying customer

Lifetime Value

$288

Estimated 12mo LTV

LTV:CAC Ratio

178.3:1

Healthy ratio

Average Revenue Per User

$23.98

Monthly ARPU

Operational Metrics

19.93%

Paywall Conversion Rate

55.6%

Gross Margin

$500

Monthly API Costs

Active Subscribers

Key Insights

• LTV:CAC ratio of 178.3:1 indicates healthy unit economics
• 55.6% gross margin shows strong SaaS fundamentals
• 19.93% paywall conversion rate is above industry average

Customer Acquisition & Lifetime Value

Marketing efficiency and customer economics analysis

Customer Acquisition & Lifetime Value

CAC by Marketing Channel

LTV Curve

Channel Performance Breakdown

Channel	Spend	Clicks	Conversions	CPC	CAC	Conv Rate
Twitter Ads	$83.57	760	15	$0.11	$5.57	2.0%
Reddit Ads	$32.61	59	3	$0.55	$10.87	5.1%
Organic	$0.00	0	54	$0.00	$0.00	N/A%

Payback Period

0.2 months

Time to recover CAC

Best Channel

Twitter Ads

Lowest CAC at $5.57

Blended CAC

$5.57

Across all channels

Channel Optimization Insights

• Twitter Ads show the best CAC efficiency at $5.57 per customer
• Reddit Ads have higher CAC ($10.87) but may target different user segments
• Organic acquisition (75% of conversions) provides the best unit economics
• Payback period of 0.2 months is healthy for SaaS

Renewal Growth Analysis

Comprehensive renewal revenue tracking and churn analysis

Renewal Revenue Growth Analysis

Compound Growth Rate

+83%

Monthly (Mar-Jun)

Renewal Share

60.2%

July 2025

Doubling Period

~45

Days

Revenue Mix: New vs Renewal

Month-over-Month Renewal Growth

Renewal Revenue as % of Total

📊 Business Implications

✅ Positive Signals

• Product-Market Fit Validated: 83% monthly compound growth shows strong retention
• Revenue Predictability: 60% of revenue now from renewals = stable cash flow
• Rising LTV: Compounding renewals increase lifetime value per customer
• CAC Leverage: Higher LTV allows more aggressive customer acquisition spending

⚠️ Watch Points

• Seasonal Impact: July slowdown due to off-season (NBA/NFL gap)
• Law of Large Numbers: Growth rates will normalize as base grows
• New Customer Acquisition: Must reignite to maintain overall growth
• Infrastructure: Doubling every 45 days stresses operations

🎯 Strategic Recommendations

Immediate (Aug-Sep)

• Scale acquisition to 2-3x current spend
• Target allowable CAC: $25-30
• Prep NFL season campaigns

Medium-term (Oct-Dec)

• Test premium upsells (+$5-10 ARPU)
• Implement referral program
• Monitor cohort retention closely

Long-term (2025+)

• Leverage for Series A funding
• Expand to new sports/markets
• Build predictive analytics suite

* July data is partial (through July 16, 2025). Full month projection: ~$650-700K total revenue.

Business Analytics Dashboard - DeepChamp AI